April 30, 2015

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Picturing a Programmatic Future

A focused look at the importance of the programmatic video ecosystem coming together to accelerate growth and drive greater ROI.

Join BrightRoll and industry thought leaders during NewFronts to learn about the hottest topics in the programmatic video ecosystem. Topics will include ad fraud, the growth of mobile, premium inventory and first party data.

Register now to save your seat.

Date: Thursday, April 30
Time: 8am - 1:30pm
Location: Cipriani Wall Street, New York

Registration is now closed for the BrightRoll Video Summit.

Questions? Email


David Cohen
David Cohen
CIO, Universal McCann

Innately driven to push boundaries and challenge... more »

Christine De Martini
Christine De Martini
Director, Global Media & Marketing, Electronic Arts

Christine is the Director of Global Media at Electronic Arts.... more »

Wayne Gattinella
Wayne Gattinella
CEO, DoubleVerify

Wayne Gattinella is the CEO & President of DoubleVerify, the... more »

Jennifer Lum
Jennifer Lum
Co-Founder and CSO, Adelphic

Jennifer Lum is the Chief Strategy Officer and Cofounder of Adelphic... more »

Tod Sacerdoti
Tod Sacerdoti
Founder and CEO, BrightRoll

Tod Sacerdoti is the CEO and founder of BrightRoll, the leading... more »


8:00am - 9:00am
Networking breakfast

9:00am - 9:25am
Welcome keynote

Speaker: Tod Sacerdoti, Founder and CEO, BrightRoll

9:30am - 10am
Learnings from the Front Lines of Programmatic Video:
A Brand’s Perspective

A look at what EA has learned from their overall programmatic video efforts and what other brands should consider when thinking about a similar strategy

Speaker: Christine De Martini, Director, Global Media & Marketing, Electronic Arts

  • Moderator: Craig Whitmer, VP, Demand Side Platform Sales & Operations, BrightRoll

    10:05am - 10:45am
    IQ, Fraud, and Supply: Where Are We Now?

    An in-depth look at the hot topics of fraud and inventory quality and what the industry as a whole can do to find solutions

    Speaker: Wayne Gattinella, CEO, DoubleVerify

  • Moderator: Tim Avila, VP, Field Marketing, Yahoo

    10:50am - 11:20am
    Networking break

    11:25am - 11:55am
    Moving the Needle with Mobile Video Targeting and Measurement

    An exploration of how consumer mobile behavior is driving greater advancements in video targeting and measurement

    Speaker: Jennifer Lum, Co-Founder and CSO, Adelphic

  • Moderator: Bruce Falck, COO, BrightRoll

    12pm - 12:45pm
    Looking Forward: The Future of Programmatic Digital Video Advertising

    A fireside chat to discuss the emerging opportunities in the video advertising ecosystem and what's on the horizon for the industry

    Speaker: David Cohen, CIO, Universal McCann

  • Moderator: Lisa Utzschneider, SVP, Sales, Americas, Yahoo

    12:45pm - 1:30pm
    Networking lunch
  • The Venue


    Thank you to our sponsors.

    Premier Sponsors:
    • alphonso
    • oracle datalogix
    • moat
    • q1media
    Supporting Sponsors:
    • exelate
    • fuisz
    • innovid
    • integral ad science
    • liveramp
    • lotame
    • ninth decimal
    • quantcast
    • Wibbitz
    • ybrant
    Interested in sponsorship opportunities? Email