April 30, 2015
Register Now

scroll to arrow

Picturing a Programmatic Future

A focused look at the importance of the programmatic video ecosystem coming together to accelerate growth and drive greater ROI.

Join BrightRoll and industry thought leaders during NewFronts to learn about the hottest topics in the programmatic video ecosystem. Topics will include ad fraud, the growth of mobile, premium inventory and first party data.

Register now to save your seat.

Date: Thursday, April 30
Time: 8am - 1pm
Location: Cipriani Wall Street, New York

Questions? Email


Wayne Gattinella
Wayne Gattinella
CEO, DoubleVerify

Wayne Gattinella is the CEO & President of DoubleVerify, the... more »

Tod Sacerdoti
Tod Sacerdoti
CEO and Founder BrightRoll

Tod Sacerdoti is the CEO and founder of BrightRoll, the leading... more »

Christine De Martini
Christine De Martini
Director, Global Media & Marketing at Electronic Arts

Christine is the Director of Global Media at Electronic Arts.... more »

Jennifer Lum
Jennifer Lum
Chief Strategy Officer Cofounder of Adelphic

Jennifer Lum is the Chief Strategy Officer and Cofounder of Adelphic... more »

More speakers to be announced soon


8:00am - 9:00 am: Networking breakfast

9:00am - 9:25am: Welcome keynote

  • Speaker: Tod Sacerdoti, CEO, BrightRoll

9:30am - 10am: Learnings from the Front Lines of Programmatic Video: A Brand’s Perspective

A look at what EA has learned from their overall programmatic video efforts and what other brands should consider when thinking about a similar strategy

  • Speaker: Christine De Martini, Director, Global Media & Marketing, Electronic Arts

  • Moderator: Craig Whitmer, Vice President, Demand Side Platform Sales & Operations, BrightRoll

10:05am - 10:45am: IQ, Fraud, and Supply: Where Are We Now?

An in-depth look at the hot topics of fraud and inventory quality and what the industry as a whole can do to find solutions

  • Speaker: Wayne Gattinella, CEO, Double Verify

  • Moderator: Tim Avila, Vice President, Field Marketing, Yahoo

10:50am - 11:20am: Networking break

11:25am - 11:55am: Moving the Needle with Mobile Video Targeting and Measurement

An exploration of how consumer mobile behavior is driving greater advancements in video targeting and measurement

  • Speaker: Jennifer Lum, Co-Founder and Chief Strategy Officer, Adelphic

  • Moderator: Bruce Falck, COO, BrightRoll

12pm - 12:45pm: Looking Forward: The Future of Programmatic Digital Video Advertising

A fireside chat to discuss the emerging opportunities in the video advertising ecosystem and what’s on the horizon for the Yahoo family

  • Speaker: To be announced soon

  • Moderator: Lisa Utzschneider, SVP Americas Sales, Yahoo

12:45pm - 1:30pm: Networking lunch


Thank you to our sponsors.

Premier Sponsors:
  • alphonso
  • oracle datalogix
  • moat
  • q1media
Supporting Sponsors:
  • exelate
  • fuisz
  • innovid
  • integral ad science
  • liveramp
  • lotame
  • ninth decimal
  • quantcast
  • Wibbitz
  • ybrant
Interested in sponsorship opportunities? Email